See how an exercise app is using User Hook to increase engagement and retention
The One Song Workout app uses high-intensity interval training to provide you with a fulfilling workout all while listening to your favorite tunes.
Any song in the user's iTunes library can automatically be created into a workout routine. It's an easy way to get a fresh 3 - 4 minute workout that you can use as a warm up or do multiple songs in a row for a longer workout.
One Song Workout allows users to share their completed workouts on social media. Showing this feature to users during an onboarding processes is fine, but the more ideal time to show users is after their first workout.
Using Custom Targeting Fields and an Action Prompt hook point, One Song Workout is table to target users who just completed their first workout and ask them if they want to share their workout.
As with most apps, the One Song Workout developers created an app based upon the features they thought would be popular. Once an app launches, users often have suggestions about tweaks and feature requests.
Intead of waiting for feedback from users, One Song Work decided to be proactive and ask users directly for suggestions. Through the use of Surveys, One Song Workout is not only able to ask users about new features, but it is also able to ask market research questions that will help the developers determine how best to serve it's users.
The One Song Workout app uses the fremium revenue model. Using the app is free and through an in-app purchase users are able to unlock more features.
The targeting features of User Hook allow One Song Workout to reach users who are most likely to pay for the in-app purchase. Once those users are identified, an Action Prompt hook point is used to ask the user if they want to purchase the upgrade.
Many apps are downloaded from the app store, used once, and then forgotten about. Increasing the number of sessions in the few days after install is vital in order to create a long term app user.
The Push Point features of User Hook allows One Song Workout to schedule push notifications to be sent to new app users 24 hours after they have downloaded the app. This timely message encourages users to get into a habit of using the workout app on a daily basis.