Hook Points

Interaction between the app user and User Hook is done through Hook Points. Hook points are specific messaging or actions that should be presented to the user at a certain point of using the app.

Types of Hook Points

When creating a hook point, you must decide what should happen when this hook point is executed inside the app. This is done by assigning the proper type to the hook point.

Type Affect
Message An in-app message is displayed to the user.
Survey A predefined survey is displayed to the user.
Action A custom action is automatically executed in the app background.

Limiting Hook Points

Not every hook point applies to every user. For this reason, each hook point has a few settings to make sure that the proper message is delivered to the proper user.

  • User Targeting Rules are used to defined which users should see this hook point.
  • A Frequency Limit can be applied so that a user only sees a hook point a certain number of times.
  • A Frequency Interval makes sure that a certain time period has past before the user sees this hook point again.