Mobile app user engagement has been a problem for many years. Long before User Hook was created, other companies such as Localytics, Apptentive and Appboy were created to help address this issue. All three of these companies have good products and can serve your app well. But we also like to think User Hook is a solid product too.
Just like when buying a new car, how do you choose between Ford, Toyota, Nissan, Chevy, Subaru, or Honda? Each of these auto companies makes solid products. Each of them makes a car that ultimately gets you from point A to point B. But each company makes cars that are slightly different. So you probably research the different models and make a few test drives before making your purchase.
To help with your research and “test driving” different user engagement companies, we wanted to address a few reasons why you may choose User Hook to help with user retention and re-engagement in your mobile application.
Most user engagement companies communicate with customers in 2 major areas: in-app messages and out-of-app messages. In-app messages include items like pop-up messages, surveys, and feedback forms. Out-of-app messages are usually push notifications, but some services do offer messaging by way of email or SMS messages. All major engagement companies also offer some way to segment and target your users. Being able to target users for specific messages is key for user retention. User Hook offers customizable in-app messages and schedulable push notifications, both of which can take advantage of user targeting.
Listening to user feedback and prompting users for app store ratings are also popular features. Capturing feedback and using it to make your app better is a great way to gain your user’s trust. Being able to capture that feedback inside your app, versus making the user leave the app to send feedback, is even better. User Hook offers an in-app feedback system that allows users to send you feedback without the need to create an account. Plus, all the user feedback is collected in our admin website where you can easily respond to it.
Most app marketers agree that app reviews have a large effect on app downloads. Negative reviews deter users while positive reviews can convince users to download. The User Hook service includes customizable “Rate This App” prompts and the ability to target users who have responded, or not responded, to this prompt.
Every company has a different starting point. That starting point often determines how the product is built and the direction the company takes going forward. Companies often change direction, but that initial foundation has a strong influence on the company. For instance, Localytics has a strong focus on analytics and Abboy has a strong focus on marketing.
User Hook was built with a small company, mobile app developer mindset. User Hook is an offshoot product of Cullaboration Media, a mobile app development shop. At Cullaboration, we noticed that we tended to put the same feedback functionality features into the apps we built for clients and ourselves. So we decided to package up that functionality into a library that other developers could use. That was the genesis for User Hook. Our initial focus was on user feedback, then in-app messaging, and then push notifications. We felt each step was a natural progression to a make a product that developers could use to better communicate with and gain the trust of their users.
We also wanted User Hook to be easy to administer, so we developed our admin website with a focus on simplicity and ease of use. As a small development shop, we know that not every company has a marketing department or a brand manager. We want any semi-technical person to be able to use our admin website. Other companies may offer admin areas with more reports, fancier graphs, or even more polished user interfaces. But we like to think our admin area is one that you can get in, get your work done, and get out without spending a lot of time. If this is not the case, please let us know.
As a small company, we always know that pricing is a big factor in any decision. Many products are worth paying for the features offered. What we don’t like as a small company is having to dig around to find a price or the dreaded “contact us for pricing” link. That’s why User Hook has a pricing page with actual dollar amounts listed. This way you know from the beginning of your research what type of investment is required to implement User Hook. If you have any questions about our pricing or you want to ask about custom pricing, we are always happy to talk with you.
We know that choosing a user engagement service can be tough, especially since there are so many companies that provide similar services. Honestly, any of the companies we listed would provide your app with a solid set of features. We hope that our approach towards user engagement and retention from the viewpoint of a small business will resonate with you. If you have any questions about User Hook, or even just want to discuss your mobile app in general, feel free to contact us.